
SenseHub™ Dairy
SenseHub Dairy is a single, accessible source of insight into the full life of a dairy farmer’s animals from calf to cow.
SenseHub Dairy provides farmers with real-time actionable insights into individual animal and group reproduction, health, nutrition, and milk production along with automation technologies all in one connected ecosystem.
Our SenseHub Dairy solutions for your farm
How we empower farmers with animal insights
MONITOR
Monitor animal status and track data
SenseHub Dairy enables you to identify and observe animals round the clock, in order to track behaviours and detect changes that may indicate a key event or possible health issue – from calf to cow.
UNDERSTAND
Turn information into actionable insights
SenseHub Dairy system analyses the collected data to deliver actionable insights and status reports that are sent directly to you and your team – including alerts for animals requiring your attention.
ACT
Leverage insights for better production
SenseHub Dairy’s integrated ecosystem leverages individual or group insights to improve animal well-being and enhance workflow efficiency – while easily integrating with other solutions.

SENSEHUB DAIRY ECOSYSTEM
A connected SenseHub Dairy Ecosystem
The SenseHub Dairy Ecosystem is evolving to deliver even greater automation and insights with the addition of new hardware and extended system capabilities. Incorporating behaviour monitoring with milk monitoring and smart automation technologies into a modular ecosystem with the flexibility you need to effectively monitor your dairy animals across the production cycle.
“Thanks to SenseHub we can invest more time in our cows and their well-being, but also spend more time with our family and our hobbies.”
LOUISA BACKHAUS. GERMANY
“SenseHub gives me freedom to spend more time with the family.”
David Brady, Ireland
“With SenseHub Dairy Youngstock, we gained confidence and peace of mind in every decision we make on-farm.”
Laura Pla, Spain
“My eldest son also has a birthday during the mating and in the past, I’ve never been able to be there when he wakes up and opens his presents in the morning. But having SenseHub collars has changed that.”
Jeff Peak, New Zealand
“Since we started with SenseHub, the pregnancy rate has increased significantly in our heifers and is now at a whopping 87% after just one year of monitoring.”
Patrik Johansson, Sweden
“Getting the insights via the SenseHub app has been one of the best parts about the collars. It’s made things so much easier when making decisions.”
Matt Loader, Australia
SENSEHUB DAIRY CAPABILITIES
New Capabilities launched with SenseHub Dairy in 2024

- Additional hardware and enhanced software capabilities to cater for greater capacity of animals and events in the SenseHub Dairy system.
- Increased capacity from 5,000 to 15,000 animals.

- Now, you can utilise the LED functionality of the SenseHub Dairy Behaviour Monitoring Ear Tag through third party herd management software. Speak to your local SenseHub Dairy representative to learn more.

- Now, enhanced functionality of SenseHub Dairy Behaviour Monitoring means that you can focus your system around those animals that are truly in heat and block the abnormal group activity.

- Report customisable events for individual and multiple animals or by preselected groups for a more seamless SenseHub Dairy experience.
- Customisable events means you can now enter treatment information by animal or group, supporting your connection to your animals.

- SenseHub Services is an online resource that serves as a central hub for you to access and manage your SenseHub solutions, giving you freedom to explore the SenseHub Ecosystem via the SenseHub Store and enhance your support experience with SenseHub Support.
SENSEHUB HISTORY
SenseHub innovation
through the years
2023
2023
Milk Monitoring
The SenseHub Dairy capabilities launched in 2023 further developed the SenseHub Dairy Ecosystem. The integration of the Milk Monitoring In-Line Milk Plus Sensor and In-Line SCC Sensor allowing it to be connected with Behaviour Monitoring insights in one platform, further demonstrated the ongoing innovation with SenseHub Dairy. Two new application plans (Essential & Lifetime) were also launched giving farmers greater flexibility that suits their farm.
2022
2022
Customisable Reports
The SenseHub Dairy capabilities launched in 2022 enabled customers to gain easier access to insights that reveal a more efficient, productive and profitable farm with the software releases consisting of launching SenseHub Discover and Report Generator as well as enabling battery alerts for the Monitoring Ear Tag. It also saw the launch of the SenseHub In-Line SCC Sensor providing automated somatic cell counts for individual cows at the milking point.
1976-2021
1976 – 2021
Legacy
The SenseHub journey began in 1976 with SCR, a pioneer in advanced dairy technology. Over decades, SCR introduced innovations like electro-mechanical pulsators, DataFlow software, and the world-renowned Heatime system for heat detection. Heatime later evolved into SenseTime when Allflex acquired SCR in 2014 to provide heat detection and health insights. In 2019, Allflex was acquired by MSD Animal Health and SenseTime was upgraded to SenseHub to also include group monitoring and a new user interface.
LEARN ABOUT SENSEHUB